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American artist Robert Indiana created his famous LOVE design with the tilted O for the Museum of Modern Art in 1964. It has been embraced by the hippie movement and established itself as an iconic representation of the Pop Art movement.

In search of the fifteen minutes of fame, the word “love” has lost much of its appeal during our age of reality-soaps and social-self-marketing. Instead, the focus on essentials and self-finding emerged. In this sense, this charm is a plea to LIVE - to LIVE the moment - to LIVE one’s own, personal moment.
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