Design Insight - DESTIJL Collection

The DeStijl movement originated in the Netherlands in 1917 and lasted until 1931. Its theory influenced works in art and architecture far beyond its geographical origin.

DeStijl derived from Cubism and promoted pure abstraction and universality by a reduction to the essentials of form and color. Works characteristically show a simplification of visual composition to vertical and horizontal directions and the use of only primary colors in combination with black and white. The artists played with the fundamental principles of geometry in strong asymmetrical arrangements, thus, elaborating the relationship between positive and negative elements as well as non-objective forms and lines.

Prominent members of the group were artist Theo van Doesburg, architect Gerrit Rietfeld and painter Piet Mondrian. Latter artist created the famous compositions which inspired us to our DESTIJL Collection. The rich reduction and the balanced imbalance are brought to perfection in these works which he created during his second stay in Paris (1919-1938).

Not relevant for our inspiration but interesting to know, Piet Mondrian’s early works show some influence by impressionism and appear very figurative. His late works seem almost to find back to this figurative roots: while his compositions remain strictly orthogonal in the DeStijl manner, the elements become smaller and smaller, thus, reaching a more figurative feel.

Our DESTIJL Collection focuses on the fundamental principal of the movement: the geometry of straight lines and rectangular shapes, positive and negative elements as well as prime colors – and all brought together to a harmonious, asymmetrical arrangement.

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